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SDD 2017 Schedule

Coding Level
This is a rating on a scale from 1 to 5 to indicate how much demo coding the session will contain (as opposed to slides) – 1 means no code demos, and 5 means nothing but.

Advanced Level
This is a rating on a scale from 1 to 5 to indicate how advanced the session is (in terms of the specific topic that is being covered) – 1 means that it’s introductory, and 5 means that it’s aimed at attendees who already have significant experience in the relevant area.

Wednesday 17 May 2017



Track 8

Frobisher 5

Hypothesis-driven development

Coding Level 1
Advanced Level 3

Agile development claims to abhor “Big Design Up Front”…yet what is that giant backlog building session but BDUF in other clothing? Back in the olden days of software development, we were forced to speculate on what users want, then build it. We were basically running a buffet. But what if we could switch to à la carte? With modern engineering practices like Continuous Delivery, we can shift our perspective and start building by hypothesis rather than speculation. This talk shows the full spectrum of software development, from ideation through execution and deployment, through the lens of modern software engineering practices. I discuss building a true MVP, then building a platform using feature toggles, canary releases, A/B testing, and other modern DevOps tools to allow you to run experiments to see what your users really want. By building a platform for experimentation, product development shifts from up-front guessing to market driven. This talk unifies the practices of modern architecture, DevOps, and Continuous Delivery to provide a new approach to feature development.

Neal Ford

Neal Ford

Neal is a director, software architect, and meme wrangler at ThoughtWorks, a global IT consultancy with an exclusive focus on end-to-end software development and delivery. He is also the designer and developer of applications, magazine articles, video/DVD presentations, and author and/or editor of eight books spanning a variety of subjects and technologies, including the most recent Presentation Patterns and Functional Thinking. He focuses on designing and building large-scale enterprise applications. He is also an internationally acclaimed speaker, speaking at over 300 developer conferences worldwide, delivering more than 2000 presentations. http://nealford.com  @neal4d

Other presentations by Neal Ford

Mon 15 May 2017 at 9:30

Pre-Conference Workshop

Software architecture fundamentals

Tue 16 May 2017 at 11:30

Track 6

Comparing service based architectures

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